Sacramento's FOX affiliate KTXL "FOX40" has aired the first paid advertisement for a medical marijuana dispensary. The thirty-second ad, which does not use the word "marijuana" once, shows various people delivering testimonials on the benefits of "cannabis" when used for medicinal purposes.

The advertisement indicates that cannabis can be used to relieve painful symptoms of diabetes, HIV, Hepatitis C, hypertension and other maladies. KTXL's Acting General Manager Mike Armstrong says the "CannaCare" sponsored advertisement is likely the first TV ad promoting medicinal use of cannabis to run on a mainstream television outlet ever.

"It is a matter of record within the medical community that medical marijuana can have positive results in helping relieve nausea and vomiting among cancer patients receiving chemotherapy and increasing appetites among AIDS patients," Armstrong said, alluding that the ad is no different from that of any medicine advertised by pharmaceutical companies on local television channels and cable networks for decades. Although, one striking difference would be the lack of horrific side effects that tend to take up the last half of most pharmaceutical commercial voiceovers.

"Like so many other products advertised legally in media, it is a drug," continued Armstrong. "When viewers watch the [advertisement] on air, they can see it's simply identifying this as an avenue to take if your doctor thinks it will help you feel better."KTXL aired the advertisement during the station's morning and evening newscasts, and throughout the day.

Advertisement promoting cannabis use, has already been in the media recently, as Facebook.com decided not to publish an ad promoting the legalization of cannabis for recreational use in the State of California. The advertisement did not meet Facebook's guidelines because it featured a marijuana leaf, which "is classified with all smoking products and therefore is not acceptable under our policies," a spokesperson for Facebook.com told The Huffington Post.

That advertisement, paid for by the pro-cannabis group "Just Say Now," later found a home on Google's advertisement network.